"He really connects with the city," Phillies video production director Sean Rainey said. "It is pretty cool to see how excited the fans get."
Before Game 3, the Phillies' video production team, including video content manager Mike Licisyn and video producer Emily Rutzen, brought Kelce into a conference room that sits between baseball operations and many of the front office's vice presidents. Kelce stood in front of a green screen, wearing a red pinstripe Phillies jersey. The crew gave him an idea of what they wanted. He nodded.
Action.
Kelce took it from there.
"If you were standing anywhere nearby, you would have heard him," Rainey said. "He was fantastic. We just said, 'Jason, we want you to pump up the crowd.' We asked him if he was comfortable cursing, telling him that we'd bleep it out. He was more than comfortable."
Kelce's video gets a more visceral reaction from fans than others, including the ones that Brian Dawkins, Charles Barkley, Rob McElhenney and Kaitlin Olson recorded in the past. The folks in the Phanavision booth realized this immediately. They started to save Kelce's video for big moments in big games.