The one thing you can say about the 2024 season for the Red Sox is that it will be documented like none other in the club’s extensive history.
Netflix announced on Wednesday that it will have unprecedented access to follow the 2024 Red Sox behind the scenes from start to finish. The final product will be a docuseries that will air in ’25. This is the first time Netflix has followed an MLB team for a season.
How did this come about?
The process started in 2021, as more of a broad discussion between Netflix, MLB and the leaders of the Red Sox's ownership group about an opportunity to grow the reach of baseball.
“It wasn't necessarily going to be about the Red Sox. It was just more of the importance of getting baseball into this medium, these sort of doc series and global platform opportunities,” said Red Sox chief marketing officer Adam Grossman.
So how did the Red Sox turn into the focus of the project?
“MLB took some time to concept,” said Grossman. “What would make the most sense from a baseball standpoint, from the industry standpoint? Is it leagues, is it players, multiple teams or specific teams? It could go so many different ways. And over the course of the year, I think what they landed on was that it would probably be best -- given the nature of the grind of a season -- to feature one team. Then the question was, what team would do it?”
The Red Sox raised their hand once the players signed off on the idea.
“This is a unique opportunity the players didn’t want to pass up,” Red Sox shortstop Trevor Story said. “I’ve enjoyed the behind-the-scenes access in Netflix’s other sports documentaries, and now we get to give the fans an unparalleled look at the passion, sacrifice and hard work it takes to be a Major League Baseball player.”
In addition, Netflix announced it is also in the process of producing a docuseries that will serve as a 20-year retrospective of the curse-busting 2004 Red Sox. That series will debut later this year.